When I communicate with my clients, they often ask me a question: what eyelash styles are the most popular now?

Yes, It is necessary to understand the mainstream products in the industry, but at the same time, everyone has noticed that different brands have different positions, and it is more important to have their selection strategies.

Today, I will provide you with solutions for conventional products, hoping to provide some stocking ideas for the new lash brands.

You need to select the goods first, and you need to follow the basic selection logic. According to my many years of working experience, I have been exposed to many false eyelashes brands. I have summarised the following three must-do work for you.

First of all, as mentioned earlier, you must know what products the industry is currently promoting, this is the most basic. Although it is not a popular product, you must know the development trend of the product.

So how can we get the information about the most popular products? You can check industry reports or look through the e-commerce platform. To sort out the main product in the industry recently, to choose competitive products.

After understanding the latest information of the industry, it depends on the main needs of clients. you can look through more social software, and shopping apps, search for“false eyelashes” related words, view relevant content, and grasp clients' needs to reduce inventory risk.

After laying the foundation, you can ask the lash factory to recommend products according to your needs. This process can be done by watching and trying many times. Once you find a suitable product, you can communicate with the lash factory about the possibility of exclusive sales, which can minimize the risk of competition, and guarantee profit.

For a mature false eyelash brand, its product selection categories should be divided into traffic series, profit series, and quality series.

It's easy to understand that traffic models are products with high-cost performance, mainly to attract consumers to understand the brand, thereby increasing brand popularity and increasing customer flow.

If I take HFT products as an example, I would recommend the lash brand use the A series and YB series as the brand traffic series products.

The profit series is the core product of the lash brand. It needs to have the potential to be a hit, which can increase the lash brand's profits. It can achieve high sales and good customer feedback.

For the profit series, I would recommend the HFT Y series. Not only is the material good and comfortable to wear, but the price is also an advantage. There are 6 series of products to choose from. It is a good stocking choice.

The characteristic of the quality series is that the product price is relatively high, and the price ratio is not high in comparison. The purpose of this style is mainly to highlight the high-cost performance of the profit series, promote the sales of the profit series, and also increase the upper limit of the lash brand.

To sum up, the stocking proportion of these three styles should be roughly 40% for traffic styles, 50% for profit styles, and 10% for quality styles. Only in this way can the lash brand flow most smoothly. Of course, this proportion is not absolute. If you focus on the affordable market, you can increase the proportion of traffic models. If you focus on the high-end market, you can choose more quality models.

Flexible adjustment of the proportion of different styles can help increase sales and profitability, and can also better meet the personalized needs of customers.

Of course, we must also be reminded that inventory must be taken regularly, and unsaleable products must be discovered and dealt with promptly to avoid inventory backlogs and financial difficulties caused by excessive stocking, which may affect brand operations.

This is our first attempt at sharing related to brand operations. We hope it can help everyone. If you like this kind of content, be sure to let us know. There will be more exciting content to share with you in the future.